Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer, yet her cells--taken without her knowledge--became one of the most important tools in medicine. The first "immortal" human cells grown in culture, they are still alive today, though she has been dead for more than sixty years. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer and viruses; helped lead to in vitro...

"When Jessica Farris signs up for a psychology study conducted by the mysterious Dr. Shields, she thinks all she'll have to do is answer a few questions, collect her money, and leave. But as the questions grow more and more intense and invasive and the sessions become outings where Jess is told what to wear and how to act, she begins to feel as though Dr. Shields may know what she's thinking ... and what she's hiding."--

This thrilling story of science, the Cold War, Nazi research, atomic anxieties, secret spy planes and the space race draws on original archival research, declassified documents and interviews to present a narrative history of humanity's hunt for alien life, including the military and CIA's secret, decades-long quest to study UFOs. Are we alone in the universe? From the post-war Project Blue Book to the Pentagon's modern-day Advanced Aerospace Threat...

Publisher's description: Emotional spending plays an integral part in consumer purchases. Spending is now based on wants, not needs. Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the 'why' drives and directs consumer behavior, they can learn how to get people...

"EResearch presents new challenges in managing data. This book explains to librarians and other information specialists what eResearch is, how it impacts library services and collections, and how to contribute to eResearch activities at their parent institutions"--

"The Education Debate dissects the essential issues that confront education policymakers and practitioners today. In an era when controversies over the schools' role have become hot-button political issues, disputation is the order of the day, and the book charts a research-driven course through these topics. It starts with the broadest themes about the purposes of education, then narrows the lens, moving from big ideas to classrooms and corridors....

"A neurologist regales readers with extraordinary stories of the brain under siege. Our brains are the most complex machines known to humankind, but they have an Achilles heel: The very molecules that allow us to exist can also sabotage our minds. Here are true accounts of unruly molecules and the diseases that form in their wake, from total loss of inhibitions to florid psychosis to compulsive lying. Cognitive neurologist Sara Manning Peskin demystifies...

A step-by-step guide for teaching students at all grade levels to conduct deeper, smarter, and more responsible research in an online environment.

When the woman he loved was diagnosed with a metastatic cancer, science writer George Johnson embarked on a journey to learn everything he could about the disease and the people who dedicate their lives to understanding and combating it. What he discovered is a revolution under way-an explosion of new ideas about what cancer really is and where it comes from. In a provocative and intellectually vibrant exploration, he takes us on an adventure through...